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# Y-Axis Favors the Brave
- URL: https://spyglass.org/a-brave-y-axis/
- Published: 2024-03-13T13:10:34.000Z
- Updated: 2024-03-13T17:52:43.000Z
- Author: M.G. Siegler
- Tags: iOS, eu, iphone, tech, #nodate

[Brave Browser Reports Spike in EU Installs After iOS 17.4 DMA ChangesAlternative browser company Brave has reported a sharp increase in iPhone installs since Apple made sweeping changes to iOS in order to comply with…![](https://images.macrumors.com/images-new/icons/icon.svg)MacRumorsTim Hardwick![](https://images.macrumors.com/t/B_sFZbpq4Av5ACVlaCjXFGmcyfc=/1920x/article-new/2024/03/alternative-browser-list-eu.jpg)](https://www.macrumors.com/2024/03/13/brave-browser-rise-installs-ios-14-7-eu/?ref=spyglass.org)

We're starting to get some data points from the initial wave of iOS changes to adhere to [the DMA rules](https://spyglass.org/apple-to-eu-drop-dead/) in the EU. First up, that ([ridiculous](https://spyglass.org/oscars-2024/)) browser choice screen:

> With the recent iOS 17.4 update, users in the EU are presented with a splash screen upon opening Safari that allows them to choose a new default browser.  
>  
> Apple is not providing just the standard browsers that have been options on iOS in the past, but a list of the most downloaded browsers on iOS devices. Some of the options include Firefox, Opera, Chrome, Brave, and Microsoft Edge.  
>  
> Brave [shared an image on X (Twitter)](https://x.com/brave/status/1767643225773215918?s=20&ref=spyglass.org) of a line graph showing the number of Brave browser installations on iOS from mid-January to early March. Daily installs hovered around 7,500 to 10,000, before jumping to just over 11,000 following the release of iOS 17.4 on March 6.

I'm not sure I would categorize 7,500 to 11,000 downloads as a "spike" (and certainly not 10,000 to 11,000), it's a nice bump, for sure, but the base is small. And the image Brave included in their post (below) to try to drive home the notion of a "spike" is crime against charts (that y-axis, lol).

The reality is that the EU has [something around 100 million iPhone users](https://www.statista.com/statistics/1385885/apple-products-services-users-eu/?ref=spyglass.org#:~:text=EU%3A%20number%20of%20Apple%20users%202023%2C%20by%20product&text=In%20April%202023%2C%20hardware%20and,users%20in%20the%20European%20Union.). While plenty of those probably haven't upgraded to the latest OS with these changes yet, undoubtedly many tens of millions did. A bump in downloads from a screen *all* of those users are now forced to see that resulted in single digit thousand downloads, to me, doesn't make the point Brave is trying to make here. 

![](https://storage.ghost.io/c/af/ca/afcaa655-46e2-45b8-889a-2881de5cce69/content/images/2024/03/Brave-Software.png)

Y that axis?