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# Spotify Baits Apple
- URL: https://spyglass.org/spotify-dares-apple/
- Published: 2024-03-06T14:59:11.000Z
- Updated: 2024-03-06T15:05:07.000Z
- Author: M.G. Siegler
- Tags: spotify, apple, legal, eu, tech, #nodate

[Spotify will show pricing options outside its iOS app in the EU — if Apple lets itIt all depends on whether Apple approves.![](https://www.theverge.com/icons/apple_touch_icon.png)The Verge![](https://cdn.vox-cdn.com/thumbor/twxLFoErhKvKYWgh8fYLKJG86Bo=/0x0:2040x1360/1200x628/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/23951391/STK088_VRG_Illo_N_Barclay_4_spotify.jpg)](https://www.theverge.com/2024/3/5/24091430/spotify-links-pricing-information-iphone-eu-app?ref=spyglass.org)

Emma Roth:

> Spotify isn’t going to launch the in-app purchases it previously planned for the European Union, at least right now. Instead, if Apple approves a newly submitted update, it’s going to try to do the next best thing: provide pricing information within the app and link users to its subscription options.  
>  
> Spotify tells *The Verge* that it’s planning to make this change in response to the European Commission’s ruling on Monday, which [fined Apple €1.84 billion](https://www.theverge.com/2024/3/4/24005938/european-commission-antitrust-apple-investigation-anti-steering-rules-app-developers?ref=spyglass.org) (about $2 billion) for “abusing its dominant position” in the music streaming app distribution business. The European Commission found that Apple’s anti-steering rules prevent developers from telling users about “alternative and cheaper music subscription services available outside of the app.”

The key phrase in there is "if Apple approves a newly submitted update". To quote Tom Hardy in *Mad Max: Fury Road*, ["that's bait"](https://giphy.com/gifs/K0AnEB2t2EM?ref=spyglass.org). 

This is obviously a (well-timed and played) attempt by Spotify to keep the pressure on Apple in light of [this week's EU fine against the company](https://spyglass.org/eu-apple-round-2/) (after heavy lobbying from Spotify). And, of course, just ahead of the initial reaction [by the EU](https://spyglass.org/thats-a-nice-app-store-youve-got-there/) to [Apple's proposed changes](https://spyglass.org/apple-to-eu-drop-dead/) to their software and policies to be in line with the DMA rules. Which Apple [keeps tweaking at the last minute](https://techcrunch.com/2024/03/05/apple-revises-its-dma-rules-after-pressure-but-keeps-the-core-technology-fee-intact/?ref=spyglass.org), undoubtedly knowing that the EU reaction to their changes aren't likely going to be glowing...

If Apple rejects Spotify's update, expect all hell to break loose on the PR-front in this war. If they approve it, expect a "asking for a glass of milk" situation – i.e. Spotify is going to keep pushing, [asking for more things](https://spyglass.org/spotify-meet-apple/) until they get a rejection. 

My guess would be that Apple waits until after the initial EU thoughts on their proposed changes until deciding what to do here. But we'll see soon enough!

![](https://storage.ghost.io/c/af/ca/afcaa655-46e2-45b8-889a-2881de5cce69/content/images/2024/03/Mad-Max-Reaction.gif)