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# 6 Syllables, 60 Times
- URL: https://spyglass.org/wwdc-apple-intelligence/
- Published: 2024-06-11T09:58:09.000Z
- Updated: 2024-06-11T13:07:53.000Z
- Description: "Apple Intelligence" dominated WWDC
- Author: M.G. Siegler
- Tags: apple, ai, tech, #nodate

In some ways, I'm surprised that [Apple's WWDC keynote](https://spyglass.org/apple-intelligence/) was *only* 1 hour and 45 minutes – especially considering they didn't even get to the ~~AI~~ "Apple Intelligence" part until just over an hour into the event. On the other hand, these things are always filled with a lot of filler. Did we really need [the most screen time](https://www.threads.net/@mgsiegler/post/C8C05JBoGF1?ref=spyglass.org) given to the Math Notes feature of the all-new and astonishing Calculator app for iPad? Probably not.

Luckily, many sites now do the quick video summaries of the events. Above is Joanna Stern's for *The Wall Street Journal* – WWDC24 in 5 minutes and 19 seconds. And while it turns out that ["AI, AI, AI, AI, AI"](https://spyglass.org/wwdc24-apple-ai/) was not the new ["5G, 5G, 5G, 5G, 5G"](https://www.youtube.com/watch?v=u-CPfqZgWTk&ref=spyglass.org), that's only because "Apple Intelligence" was. That phrase was uttered some **60 times** by Stern's count, versus *once* for "AI" (and only for Federighi to make a quip joke clearly years in the making about it – "AI for the rest of us").

Those who want to watch the full keynote can [find it here](https://www.youtube.com/watch?v=RXeOiIDNNek&ref=spyglass.org).