Spyglass

Sign in Subscribe

Insight from afar by M.G. Siegler

Featured articles

Sora Soars

Google, Apple, and Mozilla Win in the Antitrust Case Google Lost

Google, Apple, and Mozilla Win in the Antitrust Case Google Lost

My Expensive Streaming Bundle

My Expensive Streaming Bundle

Apple Weighs the Voting Machine

Apple Weighs the Voting Machine

KPopping Netflix's Theatrical Stance

KPopping Netflix's Theatrical Stance

Apple's Great AI Bake Off

Apple's Great AI Bake Off

Peering Back at the OpenAI "Constellations"

Peering Back at the OpenAI "Constellations"

Google's Distractingly Smarmy Pixel Event

Google's Distractingly Smarmy Pixel Event

Super Ultra Megaintelligence™

Super Ultra Megaintelligence™

The Scale is New, the Idea Isn't

The Scale is New, the Idea Isn't

Meta Shoves More Shit Into IG

Meta Shoves More Shit Into IG

M.S.N.O.W.

The US Government Inside Intel

The US Government Inside Intel

I Decree: Paramount Should Buy IMAX

I Decree: Paramount Should Buy IMAX

Perplexity's Perplexing and Positively PR Offer to Buy Chrome

Perplexity's Perplexing and Positively PR Offer to Buy Chrome

OpenAI Moves Fast and Breaks ChatGPT

OpenAI Moves Fast and Breaks ChatGPT

The Art of the Quid Pro Quo

The Art of the Quid Pro Quo

The Captains of CapEx

The Captains of CapEx

Tim Cook's Golden Gift

Tim Cook's Golden Gift

OpenAI Figures Out Their Path Back to "Open"

OpenAI Figures Out Their Path Back to "Open"

"Open" Comes Back to Bite Google

"Open" Comes Back to Bite Google

Marvel, We Have a Superhero Problem

Marvel, We Have a Superhero Problem

Meta's 'Anti-Godfather' Offers

Meta's 'Anti-Godfather' Offers

Apple Backed Into an AI Corner

Apple Backed Into an AI Corner

A Personal Read of 'Personal Superintelligence'

A Personal Read of 'Personal Superintelligence'

Meta's 'MoE' Mistake

Meta's 'MoE' Mistake

IMAX is More than Just a Bigger Screen, You Morons

IMAX is More than Just a Bigger Screen, You Morons

Microsoft Puts a Face to Their (Bad) AI Bot Name

Microsoft Puts a Face to Their (Bad) AI Bot Name

The Have Lots & the Have Nots

The Have Lots & the Have Nots

Big Tech's Big Hedge with Big AI

Big Tech's Big Hedge with Big AI

ESPN Looks to Ride the NFL to Streaming Success

ESPN Looks to Ride the NFL to Streaming Success

AI Can Reproduce Writing, But Not the Process of Writing

AI Can Reproduce Writing, But Not the Process of Writing

'Stargate' Gazing

'Stargate' Gazing

The Endless Rebranding of AI

The Endless Rebranding of AI

The Killing of a Sacred Late Show

The Killing of a Sacred Late Show

The Great Okay Part II

The Great Okay Part II

Meta’s AI Relativity Theory

Meta’s AI Relativity Theory

Open Source AI was the Path Forward

Open Source AI was the Path Forward

We're Seemingly Still in the "Throw Money At It" AI Era...

We're Seemingly Still in the "Throw Money At It" AI Era...

An OpenAI Acquisition Turns Into a Google 'Hackqusition'...

An OpenAI Acquisition Turns Into a Google 'Hackqusition'...

Escalated, the AI Browser Wars Have – Quickly

Escalated, the AI Browser Wars Have – Quickly

Apple is Ripe

Apple's Formula for F1

Apple's Formula for F1

iPadOS 26 Turns the iPad Into a Sort of 'Mac Jr.'

iPadOS 26 Turns the iPad Into a Sort of 'Mac Jr.'

Taking a Bite Out of the Latest Box Office "Records"

Taking a Bite Out of the Latest Box Office "Records"

Can Meta Buy the Future of AI?

Can Meta Buy the Future of AI?

Meta's 'Godfather' Offer

Meta's 'Godfather' Offer

Zuck's Eleven

Hey Siri, Time for that Lobotomy

Hey Siri, Time for that Lobotomy

Meta's Open Source AI Mistake

Meta's Open Source AI Mistake

Return of the MacBook?

Return of the MacBook?

Apple Finally Has a Hit Movie, But at What Cost?

Apple Finally Has a Hit Movie, But at What Cost?

$100M AI Signing Bonuses

$100M AI Signing Bonuses

Apple’s Pitt Stop

Apple’s Pitt Stop

Dr. Yes

Begun, the AI Browser Wars Have

Begun, the AI Browser Wars Have

Apple Lives Long Enough to Become the Ad Villain

Apple Lives Long Enough to Become the Ad Villain

Whittling Down Apple's Big AI M&A Options

Whittling Down Apple's Big AI M&A Options

Pixar Peters Out

Pixar Peters Out

Meta Hackquires a VC Fund

Meta Hackquires a VC Fund

Does Emo AI Dream of Mundane Tasks?

Does Emo AI Dream of Mundane Tasks?

You the User

Netflix Really Is TV Now

Netflix Really Is TV Now

OpenAI and Microsoft Risk Open War

OpenAI and Microsoft Risk Open War

Big Journalism Is Finally Losing... It

Big Journalism Is Finally Losing... It

Hackquisitions & Hackquihires

Hackquisitions & Hackquihires

While 'iOS 26' Will Ship in 2025, 'Siri 26' Will Ship in 2026

While 'iOS 26' Will Ship in 2025, 'Siri 26' Will Ship in 2026

Hungry. Foolish.

Hungry. Foolish.

The Mind-Blowing Mac-ness of iPadOS 26

The Mind-Blowing Mac-ness of iPadOS 26

Liquid Glasslighting

Liquid Glasslighting

Apple Tries to Hide AI Under Liquid Glass

Apple Tries to Hide AI Under Liquid Glass

Meta's $10B+ AI Reset

Meta's $10B+ AI Reset

Reasoning About the Reasoning of Reasoning Models

Reasoning About the Reasoning of Reasoning Models

Siri Doomed Apple in AI, Just Like Alexa Did with Amazon

Siri Doomed Apple in AI, Just Like Alexa Did with Amazon

Atlas Would Have Shrugged at 'Mountainhead'

Atlas Would Have Shrugged at 'Mountainhead'

The Menu Bar, HyperCard, the Double-Click

The Menu Bar, HyperCard, the Double-Click

Movie Theater Attendance Is An Issue So Let's Show More Ads

Movie Theater Attendance Is An Issue So Let's Show More Ads

Can Meta Make Headsets Happen?

Can Meta Make Headsets Happen?

App Store Changes Here to Stay with the Denial of Apple's Stay

App Store Changes Here to Stay with the Denial of Apple's Stay

Alphabet is Literally Worth Less Than the Sum of Its Parts

Alphabet is Literally Worth Less Than the Sum of Its Parts

The Washington Post's Plan to Become Forbes, or HuffPo, or Substack, or Something

The Washington Post's Plan to Become Forbes, or HuffPo, or Substack, or Something

The Fans Demand Netflix's 'Frankenstein' in Theaters

The Fans Demand Netflix's 'Frankenstein' in Theaters

Around Many Horns

Around Many Horns

With AI, Email May Actually Morph Into a Task List

With AI, Email May Actually Morph Into a Task List

'Stranger Things' Ends In Communal Binge Installments

'Stranger Things' Ends In Communal Binge Installments

"We've gone sideways."

"We've gone sideways."

Bring Back the True Detectives

Bring Back the True Detectives

Profiles in Courage: Apple Edition

Profiles in Courage: Apple Edition

NYT Lands an AI Partner, and Presumably a Lot of Money

NYT Lands an AI Partner, and Presumably a Lot of Money

Apple Veers Into Microsoft Branding Territory

Apple Veers Into Microsoft Branding Territory

Might Apple's Gaming Ambitions Have a Hidden Quest?

Might Apple's Gaming Ambitions Have a Hidden Quest?

Apple's Star Wars with Elon Musk

Apple's Star Wars with Elon Musk

A Cook In Trump's Doghouse

A Cook In Trump's Doghouse

Burning the Browser Boats

Burning the Browser Boats

Apple Still Searching For the Fountain of Good Movies

Apple Still Searching For the Fountain of Good Movies

The Stargate Data Center Layer Cake

The Stargate Data Center Layer Cake

Out of Pocket

Apple Eyes 2026 for Smart Glasses

Apple Eyes 2026 for Smart Glasses

The Anti iPhone

The Anti iPhone

OpenAI & IO

Oct

16

Apple's AI Brain Bleed

#apple

Oct

15

Spotify & Netflix Gun for YouTube's Eyeballs

#podcasts

Oct

13

Apple TV+ Minus the Plus

#apple tv+

Oct

08

OpenAI’s Rising Tide Strategy

#openai

Oct

08

Amazon Feels the 'Heat 2'

#film

Oct

06

OpenAI's Digital Assistant Device

#openai

Oct

05

Sora’s Slop Hits Different

#openai

Oct

02

Apple Confronts the Vision Pro Mistake

#vision pro

Oct

01

Sora Soars

#openai

Sep

30

Thoughts on New Apple Things

#iphone

Sep

30

Grading Alexa+ on a Curve

#alexa+

Sep

29

Kill the Cookie Consents

#eu

Sep

27

One Box Office Battle After Another

#film