Spyglass

Sign in Subscribe

Insight from afar by M.G. Siegler

Featured articles

10 Big Predictions for 2025

10 Big Predictions for 2025

Being for the Benefit of OpenAI

Being for the Benefit of OpenAI

The Greatest Trick Netflix Ever Pulled...

The Greatest Trick Netflix Ever Pulled...

Buy Me to the Moon

Buy Me to the Moon

For 007, Amazon is Not Enough

For 007, Amazon is Not Enough

The Streaming Salvage

The Streaming Salvage

America Has Been Acquired

America Has Been Acquired

Apple's Next Question: Hold 'Em or Fold 'Em?

Apple's Next Question: Hold 'Em or Fold 'Em?

It’s Beginning to Look a Lot Like Comcast

It’s Beginning to Look a Lot Like Comcast

Might Microsoft Make Another Run at TikTok?

Might Microsoft Make Another Run at TikTok?

Apple Made the Right Call and a Stupid Decision with 'Wolfs'

Apple Made the Right Call and a Stupid Decision with 'Wolfs'

Tim Cook's Clock

Tim Cook's Clock

ESPN's Everywhere Strategy

ESPN's Everywhere Strategy

Intel Inside, Gelsinger Outside

Intel Inside, Gelsinger Outside

Moana Two-Hundred-and-Twenty-Five Million

Moana Two-Hundred-and-Twenty-Five Million

A Call to More ARMs

A Call to More ARMs

Meta Launches a Bluesky Competitor

Meta Launches a Bluesky Competitor

Apple Pisses Off Hollywood

Apple Pisses Off Hollywood

Wake Up, Apple

Forget the Fate of Chrome, Focus on the Fate of the Browser

I've Been Here for Years

I've Been Here for Years

Zig-Jag

Chrome Alone

Has Apple "Finally Cracked It"?

Has Apple "Finally Cracked It"?

The Vision Pro Starts to Come Into Focus

The Vision Pro Starts to Come Into Focus

Netflix's Nickel on Apple TV's Dime

Netflix's Nickel on Apple TV's Dime

The AI Wall

Bluesky is Twitter's Heir Apparent

Bluesky is Twitter's Heir Apparent

Apple's New 'Hip to be Square' Home Device

Apple's New 'Hip to be Square' Home Device

The Race for AI Independence

The Race for AI Independence

Apple Admits the Obvious

Apple Admits the Obvious

Anthropic's Golden Fork in the Road

Anthropic's Golden Fork in the Road

More Star Wars! No, Not Those!

More Star Wars! No, Not Those!

PaidPals

Tim Apple, Engage!

Tim Apple, Engage!

Can Barbie Break Netflix?

Can Barbie Break Netflix?

OpenAI's Potentially Massive iOS ChatGPT Upsell

OpenAI's Potentially Massive iOS ChatGPT Upsell

Winter is Coming to Theaters

Winter is Coming to Theaters

Do You Feel In Charge?

Do You Feel In Charge?

Bezos Needs to Address the WaPo's Broken Back

Bezos Needs to Address the WaPo's Broken Back

Netflix's Next Backtrack: Movie Theaters

Netflix's Next Backtrack: Movie Theaters

Apple Claps Back

Apple Claps Back

These AI Bot Podcast Hosts Really Get Me

These AI Bot Podcast Hosts Really Get Me

The War of the AI Roses

The War of the AI Roses

Is 'Remarkable Alexa' Ready for a Prime Time Debut?

Is 'Remarkable Alexa' Ready for a Prime Time Debut?

Nearly Afar

Like a Candle in the Wind

Like a Candle in the Wind

A Still Too-Pro Vision

A Still Too-Pro Vision

Tesla's Tomorrow Never Knows

Tesla's Tomorrow Never Knows

'Submerged' Plunges Us Into a Possible Spatial Movie Future

'Submerged' Plunges Us Into a Possible Spatial Movie Future

OpenAI Must Scale a Massive Money Mountain

OpenAI Must Scale a Massive Money Mountain

And Like That... He's Gone.

And Like That... He's Gone.

The Google Breakup Trial Balloon

The Google Breakup Trial Balloon

OpenAI's Space Race

OpenAI's Space Race

Venture Capital's "Crisis"

Venture Capital's "Crisis"

"I need your clothes, your boots, and your motorcycle."

"I need your clothes, your boots, and your motorcycle."

Microsoft's Awkward AI

Microsoft's Awkward AI

Google Glasses: Normal Edition

Google Glasses: Normal Edition

A Matter of Trust

A Matter of Trust

Apple Becomes the Pupil

The Art of the OpenAI Deal

The Art of the OpenAI Deal

Apple Knew Where the Puck Was Going, But Meta Skated There

Apple Knew Where the Puck Was Going, But Meta Skated There

The Pixel Fold Makes the iPhone Look Old

The Pixel Fold Makes the iPhone Look Old

Apple Balks and Walks from OpenAI Investment

Apple Balks and Walks from OpenAI Investment

Tech Figures Out the Theatrical Strategy Before Hollywood

Tech Figures Out the Theatrical Strategy Before Hollywood

OpenAI's Wild Ride

OpenAI's Wild Ride

Meta's Frenetic Connect Keynote

Meta's Frenetic Connect Keynote

Terminator Creator Joins an AI Board

Terminator Creator Joins an AI Board

Meta Outsmarted Snap in Smart Glasses

Meta Outsmarted Snap in Smart Glasses

An AI Call to Arms

An AI Call to Arms

An AI Device with LoveFrom OpenAI

An AI Device with LoveFrom OpenAI

The iPhone Transfer Pain Box

The iPhone Transfer Pain Box

The Article that Explains the Nike Ouster

The Article that Explains the Nike Ouster

Evan Spiegel's Spectacle

Evan Spiegel's Spectacle

Vestager's Last Stand

Vestager's Last Stand

Snap Keeps Augmenting Their Tricky Reality

Snap Keeps Augmenting Their Tricky Reality

Over-Optimized Apple

Over-Optimized Apple

The MoviePass Fraud

The MoviePass Fraud

Intel Strikes Back

Intel Strikes Back

OpenAI Reasons ‘o1’ is a Better Name than ‘Strawberry’

OpenAI Reasons ‘o1’ is a Better Name than ‘Strawberry’

Should Microsoft Ride in to Save Intel?

Should Microsoft Ride in to Save Intel?

Apple Needs an Editor 2

Apple Needs an Editor 2

Apple's Tricky Touting of a More Muted Intelligence

Apple's Tricky Touting of a More Muted Intelligence

More Like 'Shudder Button'

More Like 'Shudder Button'

Apple Needs an Editor

Apple Needs an Editor

The Slow Build to the aiPhone

The Slow Build to the aiPhone

A Brilliant Button is How it Works

A Brilliant Button is How it Works

Amazon Set to Bulk Up Their Sports Streaming

Amazon Set to Bulk Up Their Sports Streaming

Does Microsoft Have an AI Problem?

Does Microsoft Have an AI Problem?

Snap Goes Long on Ads and Longer on Words

Snap Goes Long on Ads and Longer on Words

No Fun: the Growing List of 'AI PC' Problems

No Fun: the Growing List of 'AI PC' Problems

OpenAI's Messy Metamorphosis

OpenAI's Messy Metamorphosis

Apple Should Sign Howard Stern and Launch 'Podcasts+'

Apple Should Sign Howard Stern and Launch 'Podcasts+'

The Wolfs of Venice Canals

The Wolfs of Venice Canals

Apple and OpenAI Now Have a Way for Money to Change Hands

Apple and OpenAI Now Have a Way for Money to Change Hands

Amazon's Anthropic Alexa

Amazon's Anthropic Alexa

*Of Course* Apple is Investing in OpenAI

Of Course Apple is Investing in OpenAI

ESPN's Path to Be the Streaming Sports Bundle

ESPN Invents TV Guide. Finally.

ESPN Invents TV Guide. Finally.

Mark Zuckerberg's Goal is to Be Neutral in Not Being Neutral

Mark Zuckerberg's Goal is to Be Neutral in Not Being Neutral

Will the New, Delayed Alexa Truly Be 'Remarkable'?

Will the New, Delayed Alexa Truly Be 'Remarkable'?

Pod is Dead

Smells Like Potential

Smells Like Potential

Meta Cedes the High-End of XR to Apple

Meta Cedes the High-End of XR to Apple

Spotify & Meta Love Open-Source AI and the DMA, Wait...

Spotify & Meta Love Open-Source AI and the DMA, Wait...

Apple Relents on Default Apps in the EU

Apple Relents on Default Apps in the EU

Meta, Snap Aim to Augment AR's Reality

Meta, Snap Aim to Augment AR's Reality

A Tale of Two AiPhones

A Tale of Two AiPhones

Apple's AI-Driven 'FacePod' Thing

Apple's AI-Driven 'FacePod' Thing

Google Isn't Lazy, It's Timid. As It Sadly Must Be.

Google Isn't Lazy, It's Timid. As It Sadly Must Be.

Will the EU Fine the EU Commissioner?

Will the EU Fine the EU Commissioner?

Wolfs or Woofs?

Wolfs or Woofs?

We Don't Need Another iPod for Streaming TV, We Need An iTunes

We Don't Need Another iPod for Streaming TV, We Need An iTunes

HBO Would Bolster and/or Buoy Apple Services

HBO Would Bolster and/or Buoy Apple Services

An 'iPhone Air' and Foldable 'iBook'?

An 'iPhone Air' and Foldable 'iBook'?

Sorry, the Kia Logo Sucks

Microsoft's Hedge Against OpenAI

Microsoft's Hedge Against OpenAI

Closer to Grid

Apple Introduces Revolutionary New Fees for EU Developers

Apple Introduces Revolutionary New Fees for EU Developers

Chromecast is Dead. Long Live the 12th Attempt at a Streaming Box.

Chromecast is Dead. Long Live the 12th Attempt at a Streaming Box.

Reminder: What Actually Disrupted Microsoft

Reminder: What Actually Disrupted Microsoft

OpenAI Generates More Turmoil

OpenAI Generates More Turmoil

Let's Not Pass 'Go' Just Yet...

The Excuses Change, the Hackquisitions Remain the Same

The Excuses Change, the Hackquisitions Remain the Same

Dear Zuck

A Time to Kill... Xitter

A Time to Kill... Xitter

The Sports Bundle is Expensive, Incomplete, and Incoherent

The Sports Bundle is Expensive, Incomplete, and Incoherent

Nah, Facebook That

Nah, Facebook That

NVIDIA Whiplash

NVIDIA Whiplash

Move Slow and Make Sure Everything Works

Move Slow and Make Sure Everything Works

Money Meet Mouths

Money Meet Mouths

Audiences to 'Deadpool & Wolverine': Buy, Buy, Buy

Audiences to 'Deadpool & Wolverine': Buy, Buy, Buy

The Ground Shifts Under AI's Feet

The Ground Shifts Under AI's Feet

The Clone Bores

The Clone Bores

Charles Barkley Feels Terrible About the TNT/NBA Divorce

Charles Barkley Feels Terrible About the TNT/NBA Divorce

Never Tweet Your Heroes

Never Tweet Your Heroes

Apple Knows When To Fold 'Em

Apple Knows When To Fold 'Em

AI's Potential Ouroboros Problem

AI's Potential Ouroboros Problem

Riding Llamas and Wakeboards

Riding Llamas and Wakeboards

Mark Zuckerberg's "Thoughts on Open Source AI"

Mark Zuckerberg's "Thoughts on Open Source AI"

When Steve Jobs Called the Design World to Arms

When Steve Jobs Called the Design World to Arms

The EU's Blue Flag of Tech Death

The EU's Blue Flag of Tech Death

The EU, Trapped in Tech Amber

The EU, Trapped in Tech Amber

One-Way Ticket to Clown Town 📧

One-Way Ticket to Clown Town 📧

Apple Should Buy HBO

Apple Should Buy HBO

Backing the Winner

Backing the Winner

How to Scale Paramount

The Anemic Vision Pro

The Anemic Vision Pro

Love Cinemas, Actually

Love Cinemas, Actually

The EU Plays Itself

The EU Plays Itself

Nothing Boring About OpenAI's Board

Nothing Boring About OpenAI's Board

About That AI PC "Supercycle"

About That AI PC "Supercycle"

Inventing the Future vs. Extrapolating It

Inventing the Future vs. Extrapolating It

Ferrari's Apple Car

Ferrari's Apple Car

Comparing Oranges to Apple

Comparing Oranges to Apple

The Real Life Bananaphone!

The Real Life Bananaphone!

Threads is Thinking and Acting More in Real Time

Threads is Thinking and Acting More in Real Time

Lowering the Boom on the New Boom Times

Lowering the Boom on the New Boom Times

Skydance Kicks the Tires and Lights the Fires -- Again

Skydance Kicks the Tires and Lights the Fires -- Again

Apple Set to be in the Room Where OpenAI Happens

Apple Set to be in the Room Where OpenAI Happens

Almost All A.I. Investments are Going to Zero

Almost All A.I. Investments are Going to Zero

Talking His Own Facebook

Talking His Own Facebook

Behold: the Hackquisition

Behold: the Hackquisition

The Entrapment of Apple 📧

The Entrapment of Apple 📧

Being Too Early Is Worse Than Being Late

Being Too Early Is Worse Than Being Late

VW Revs Up Rivian

VW Revs Up Rivian

AI is the Feature, Apple Makes the Products

AI is the Feature, Apple Makes the Products

Apple's Vision

Stick to Stick Combat

Stick to Stick Combat

'Remarkable Alexa'

'Remarkable Alexa'

The Vision Pro No

The Vision Pro No

'OpenAI Original'

AI DIVINE

The Envy of Everyone

The Envy of Everyone

Of Tadpoles and Tentpoles

Of Tadpoles and Tentpoles

More Like 'Vision No'

More Like 'Vision No'

The Problem *Was* Jon Stewart

The Problem Was Jon Stewart

With AI, is Apple Getting the Vapors?

With AI, is Apple Getting the Vapors?

Apple's End Around Emoji

Apple's End Around Emoji

Intelligence by Apple 📧

Intelligence by Apple 📧

Can Microsoft Build 'Apple Intelligence' in Reverse?

Can Microsoft Build 'Apple Intelligence' in Reverse?

Is Disney Forcing It?

Is Disney Forcing It?

We Shall Buy Alamo Drafthouse, Sony Decrees

We Shall Buy Alamo Drafthouse, Sony Decrees

Did Apple Just End AI's First Era?

Did Apple Just End AI's First Era?

Why So Siri-ous, Indeed

Why So Siri-ous, Indeed

The Voice Assistant Who Cried Wolf

The Voice Assistant Who Cried Wolf

Apple's Artificial Approach to 'Apple Intelligence'

Apple's Artificial Approach to 'Apple Intelligence'

The Impressively Infuriating M4 iPad Pro

The Impressively Infuriating M4 iPad Pro

People at a Premium

People at a Premium

The NBA TV Deal Throws More Chaos into the Merger Mix

The NBA TV Deal Throws More Chaos into the Merger Mix

Apple Opts-In to OpenAI

Apple Opts-In to OpenAI

Instagram Hijacks Your Scroll

Instagram Hijacks Your Scroll

Can NVIDIA Become Intel Faster Than Everyone Becomes NVIDIA?

Can NVIDIA Become Intel Faster Than Everyone Becomes NVIDIA?

The Doctor Is In

The Doctor Is In

Is Siri About to Get a ChatGPT Brain Transplant?

Is Siri About to Get a ChatGPT Brain Transplant?

Is a Ferret Burrowing Inside Siri?

Is a Ferret Burrowing Inside Siri?

Will OpenAI Bite the Microsoft Hand That Feeds?

Will OpenAI Bite the Microsoft Hand That Feeds?

Apple Secures Their AI Security Angle

Apple Secures Their AI Security Angle

The Incredible Shrinking Movie Theater

The Incredible Shrinking Movie Theater

Ready or Not, Here Apple AI Comes

Ready or Not, Here Apple AI Comes

Amazon's MalAIse

Amazon's MalAIse

The Curious Case of 'Furiosa'

The Curious Case of 'Furiosa'

Apple's Rightfully Boring AI Play

Apple's Rightfully Boring AI Play

The Scarlett Letters 📧

The Scarlett Letters 📧

The Overwhelming Chaos of AI is Underwhelming

The Overwhelming Chaos of AI is Underwhelming

'Sky' Speaks!

Without Real Time Information, Threads is Pointless

Without Real Time Information, Threads is Pointless

The Problem is Safari for iPad

The Problem is Safari for iPad

Microsoft's Copilots with Qualcomm

Microsoft's Copilots with Qualcomm

Ovation Inflation

Ovation Inflation

Think: Thin

(Not) Sent From My iPad 📧

(Not) Sent From My iPad 📧

MacOS on the iPad: A Compromise

MacOS on the iPad: A Compromise

Comcast's Bargain Bin Basement Bundle

Comcast's Bargain Bin Basement Bundle

OpenAI Changes the Vocal Computing Game!

OpenAI Changes the Vocal Computing Game!

GPT-4o & the End of 'Her'

GPT-4o & the End of 'Her'

The GPT-4o Asteroid

The GPT-4o Asteroid

A Crushing Blow 📧

A Crushing Blow 📧

Thunderstruck or Highway to Hell?

Thunderstruck or Highway to Hell?

Our Streaming Shitshow

Our Streaming Shitshow

Give Me Back My Sunsets!

Give Me Back My Sunsets!

Apple Invents a Laptop with a Touchscreen

Apple Invents a Laptop with a Touchscreen

The iPad Nano Air Pro

The iPad Nano Air Pro

Won't Get Fooled Again

Won't Get Fooled Again

What Are Hardware Companies Doing Here?

What Are Hardware Companies Doing Here?

Oh, the Humanity of Vision Pro

Oh, the Humanity of Vision Pro

I Think I've Seen This Film M4

I Think I've Seen This Film M4

Is AI Spend the New Streaming Spend?

Is AI Spend the New Streaming Spend?

The Chilling of TikTok

The Chilling of TikTok

Losing Sight of the Vision Pro

Losing Sight of the Vision Pro

The 'Going Direct' Bullshit Debate

The 'Going Direct' Bullshit Debate

The Rings of Power

The Rings of Power

An 'iPhone E' for 'Emerging'

An 'iPhone E' for 'Emerging'

A Glimpse Into Modern News Consumption

A Glimpse Into Modern News Consumption

Dark Matter & Tortured Poets 📧

Dark Matter & Tortured Poets 📧

An AI in Every Pot

An AI in Every Pot

Disney Invents the TV Channel

Disney Invents the TV Channel

Into Thin Airchat

The Hard Thing About Hardware 📧

The Hard Thing About Hardware 📧

IMAX's Big Picture

IMAX's Big Picture

'Snow' Show No More

'Snow' Show No More

Meta's Only Slightly Better Than Burning Books Plan...

Meta's Only Slightly Better Than Burning Books Plan...

The Gamers Age Into Hollywood

The Gamers Age Into Hollywood

Where is the Colorful MacBook?

Where is the Colorful MacBook?

Apple's Vision PROblem

Apple's Vision PROblem

A Decade Under the Influence of Satya Nadella

A Decade Under the Influence of Satya Nadella

Apple's Practical Fight

Apple's Practical Fight

Let's Be Real About Consumer 📧

Let's Be Real About Consumer 📧

Quick Thoughts on DoJ v. Apple

Quick Thoughts on DoJ v. Apple

Maybe Not Everything Needs an App Store

Maybe Not Everything Needs an App Store

What Was the Point of Inflection?

What Was the Point of Inflection?

Outsourcing the aiPhone – At Least to Start...

Outsourcing the aiPhone – At Least to Start...

For Whom the Tik Toks

For Whom the Tik Toks

Apple's Trump Card

Apple's Trump Card

The EU (Slightly) Punctures the App Store Wall

The EU (Slightly) Punctures the App Store Wall

Apple's "Oh Shit, We Fucked Up" Epic EU Moment

Apple's "Oh Shit, We Fucked Up" Epic EU Moment

Microsoft to NYT: Shut Your "Doomsday Futurology" Traps

Microsoft to NYT: Shut Your "Doomsday Futurology" Traps

A Few Thoughts After Dune 2 Viewings

A Few Thoughts After Dune 2 Viewings

Jony & Tim's Joyride

Jony & Tim's Joyride

Behold: The Apple Television

Behold: The Apple Television

Apple Rings and Things

Apple Rings and Things

Vision Pro's Inconvenient Truth

Vision Pro's Inconvenient Truth

Xbox (Every) Where?

Xbox (Every) Where?

Period?

The Stopgap Sports Bundle

The Stopgap Sports Bundle

What a Mess

My 2024 iPhone Homescreen

My 2024 iPhone Homescreen

Let's Face It

Apple's Deliciously Dripping with Disdain Press Release

Apple's Deliciously Dripping with Disdain Press Release

3 Great Products

3 Great Products

In From the Cold

In From the Cold

Jan

14

With the Tok Tikking, Twitter Talk Makes Some Sense...

#tiktok

Jan

13

May Your First Startup Be A Masculine Startup

Premium

#mark zuckerberg

Jan

08

About-Face(book)

#mark zuckerberg

Jan

06

Venu, Vidi, Vici

#streaming

Jan

05

The Witching Hour

#dune

Jan

05

$1M Knee Pads

#tim cook

Jan

03

Meta's Next Big Blunder

#meta

Jan

02

Apple Comes to Google's Defense, But the Opposite

#apple

Dec

31

10 Big Predictions for 2025

#tech

Dec

30

Being for the Benefit of OpenAI

#openai

Dec

26

The Greatest Trick Netflix Ever Pulled...

#netflix

Dec

21

Buy Me to the Moon

#film

Dec

20

For 007, Amazon is Not Enough

#james bond

Dec

18

Dispatch 033: Streaming Saves Santa

#dispatch

Dec

18

The Streaming Salvage

#film