Apple’s Pitt Stop
The drive to survive the theatrical box office starts anew...
Apple’s feature film situation, to date, has been a mess. And that’s putting it lightly. First and foremost, with a few exceptions, the movies just have not been any good. Sure, that’s subjective on a movie-by-movie basis. But as a collective, it’s less subjective and more just a problem. At least somewhat related, none of the movies have performed well at the box office. That’s not subjective. None of them. Part of that is marketing — which yes, is a weird problem for Apple, of all companies, to have — and so they’re clearly pulling out all the stops for F1, their latest and best attempt at success at the movies.
Will it work?