M.G. Siegler •

Might Apple's Gaming Ambitions Have a Hidden Quest?

A new gaming-focused app could solve one big problem for Apple...

Apple is currently under assault on a number of fronts. The three biggest at the moment: Tariffs. AI. The App Store. The first two are going to require quite a bit of time to fix, in so far as they can be fixed. But with the latter one, Apple could fix that themselves any time they wanted to. Granted, Wall Street might not like the fixes too much as they would endanger the now all-important Services revenue.1 Still, there's a path here and actually a new way forward may have just opened up.

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