M.G. Siegler •

Apple Made the Right Call and a Stupid Decision with 'Wolfs'

The movie would have flopped in theaters but still...
Apple Made the Right Call and a Stupid Decision with 'Wolfs'

I can’t believe this is the fifth post I’m writing on this topic, but what can I say, I’m a completist… While the theatrical rug pull by Apple on Wolfs seemed like perhaps the most interesting element of the movie, I can now confirm that this is, in fact, the case having finally actually watched the movie.

Now I feel like I fully understand why Apple shifted it from theaters to streaming. It’s not that the movie is bad, it’s not. But it’s not nearly good enough to transcend what it is and become a huge box office hit. It would have been a middling movie at the box office at best. Yes, even with George Clooney and Brad Pitt. And at worst, it would have been an outright flop.

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