FaceFeed

During Meta’s most recent earnings call last week, Mark Zuckerberg brought up the notion of getting back to “OG Facebook”. He didn’t divulge any actual details on the plan other than to say it was something that Meta would focus on this year and that he himself would devote some time to it. If nothing else, given everything going on within Meta right now, and the AR and AI work in particular, with full-fledged battles either raging or brewing on those fronts, it’s interesting that he’s going to spend any cycles on Facebook, the product.

But it also potentially makes some sense. Facebook remains the key revenue driver for the entire company. While Instagram has clearly been catching up on the business side, and is likely close to, if not past the good old "Blue App" in some ways,¹ Facebook — again, the product — remains a more diversified business with a number of monetization layers. And that matters because it’s both powering and enabling everything else the company does.