M.G. Siegler •

Sorry, the Kia Logo Sucks

If you close your eyes, it's not so bad, because your eyes are closed.
Sorry, the Kia Logo Sucks
I mean. What the fuck?

Threads continues to baffle me. Increasingly, it feels like absolutely random topics will lead to these reply barrages that are just weird. When Elon Musk responds to one of your posts on Xitter, I sort of get it. But on Threads, it's just such a strange seemingly ingrained behavior of the network. Case in point: a random note about how shitty the design of Kia's – yes, the car company – logo is.

I get that this is subjective. But it's also not. It's a shitty logo. Sure, maybe that's in part the point. And maybe that's in part because it's memorable and people talk about it. But I'm sorry, it's truly awful. It was when it was first announced, it remains so. It looks like if you took the Nine Inch Nails logo and ran in through some crap AI generator to come up with a car company logo.1

It's top of mind because it has been all over the broadcasts of the Olympics in the past few weeks, since Kia is a main sponsor of the games. But are we sure it's Kia and not 'KN' or really, 'K-backwards N'? Because that's what the dumbass logo looks like every single time you see it.

Sure, their old logo sucked too, but that's no excuse. At least that was legible. This is nonsense. At best it reads as "KIN". If you want to be really generous in trying to decipher its shittiness, maybe it reads as "ITIA" with the letters slanted.

But according to Threads reply people, it's the best logo ever created, ACKTSHUALLY. All this hurts my head like a hole.


1 I wrote this joke and then did a search only to realize someone else made this joke: me, last year.