M.G. Siegler •

The Death of the 30% Cut

Google ends the Play Store insanity, putting the pressure on Apple...
The Death of the 30% Cut

There's a lot going on in the world at the moment. Still, I'm sort of surprised that one story hasn't gotten more play this week: Google completely upended the business model for mobile apps.

Granted, they sort of had to do this because they lost a court case (and subsequent appeal) against Epic, and as a result, the judge was forcing them to change the Play Store in pretty fundamental ways. Still, they're actually making changes ahead of when they technically need to – because the judge has not yet approved these proposed changes. And yes, that move seems tied to ensuring that he does accept the changes (and yes, they've already altered them once to make them more likely to be accepted). Still, it's a big deal! With potentially bigger ramifications down the road. The 30% cut is now effectively dead...

This post is for paying subscribers only