M.G. Siegler •

Exbox

Microsoft will do one last Xbox push, but there's probably not a longer path forward – unless AI saves the day; not in the way you think!
Exbox

Almost exactly two years ago, I wrote a post about the muddled mistakes Microsoft seemed to be making with their "Xbox Everywhere" strategic shift. Re-reading it now, in light of the news of the major shakeup atop the Xbox division, and I think it pretty much nailed the failures we're now seeing play out, which have culminated in these changes – so much so that I'm going to steal my old URL slug for this title. Because I do think this signals the end for the endeavor...

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