Ready or Not, Here Apple AI Comes

Will slow but not fully steady win the race?

It’s a narrative as old as time. Or at least as old as Apple. It goes something like this: the company rarely creates brand new innovations, but instead sits back and waits for a market to mature before coming in with the best version of a product. The iPod. The iPhone. The iPad. The Apple Watch. Even the Mac, to some degree. There are plenty of counter-examples, but it’s also their M.O. for a reason. They use this playbook often. And they play it well.

So where does that leave Apple with AI?

This post is for paying subscribers only