Apple's Dark Knight
Decoding Tim Cook's seemingly stunningly stupid strategy...
If I mention the situation swirling around Tim Cook right now and the film The Dark Knight in the same sentence, your mind probably immediately goes to one scene in the movie. Cook, for all the great things he's done over his time as CEO of Apple – a tenure which is longer than Steve Jobs' time leading the company – is now in the position where many see him as a villain. At least of this particular narrative. But actually, that scene, which I often reference, including about Apple, is not the one I'm thinking about here...