WWDC 2025
Articles leading up to Apple's WWDC keynote on June 9, 2025...
Whittling Down Apple’s Big AI M&A Options
I’ll bring my list of five down to four…

Apple Ponders Perplexity
A partnership is probably more likely, but they have to at least think about buying here…

While ‘iOS 26’ Will Ship in 2025, ‘Siri 26’ Will Ship in 2026
The “coming year” really means “next year”…

Apple’s UI Event in the Age of AI
Breaking down WWDC 25 and the myriad issues around Apple…

The Mind-Blowing Mac-ness of iPadOS 26
Apple embraces the blurring lines between iPad and Mac. Finally.

Liquid Glasslighting
There are no issues with AI within Apple, why do you ask?

Apple Tries to Hide AI Under Liquid Glass
WWDC 25 certainly wasn’t six out of five stars…

Pre-Keynote:
Reasoning About the Reasoning of Reasoning Models
Did Apple just nuke the AI industry? Lol, no.

Siri Doomed Apple in AI, Just Like Alexa Did with Amazon
Their previous “success” in assistants became albatrosses…

App Store Changes Here to Stay with the Denial of Apple’s Stay
At least for the foreseeable future, and potentially forever…

A Samsung Deal Makes An Apple One More Complex for Perplexity
But it still makes a ton of sense for the AI company, obviously…

Profiles in Courage: Apple Edition
When an event decline is sign of decline…

Apple Veers Into Microsoft Branding Territory
‘iOS 26’ will naturally follow ‘iOS 18’ in 2025…

Might Apple’s Gaming Ambitions Have a Hidden Quest?
A new gaming-focused app could solve one big problem for Apple…

Apple Reminds Developers: Be Careful What You Wish For
Apple issues a reminder of all they do to protect you…

A Cook In Trump’s Doghouse
One missed roadtrip cost Apple hundreds of billions…

Apple’s No Good, Very Bad Week
Hard to recall such a series of bad beats for one company…

Google Slams on the AI Gas
Does it leave Apple in the dust?

Apple Set to Show Some AI Skin, But Not the Full Monty
Giving developers on-device AI access makes sense, and buys Apple some time to get their larger models up to speed…

Good Vibrations Between Apple & Anthropic
It makes sense for the two to partner on “vibe coding” – might we hear more at WWDC?

Tim Cook Chose Poorly, Now Apple Can Choose Wisely
Tear down the App Store wall

Apple’s “Faster Horses” Fallback Strategy
The Vision Pro and iPadOS may be going down this path…

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Last Year's Coverage
WWDC 2024
Articles leading up to and after Apple’s WWDC keynote on June 10, 2024…
