WWDC 2024
Articles leading up to and after Apple's WWDC keynote on June 10, 2024...
Post-Keynote:
Apple Set to be in the Room Where OpenAI Happens
Apple entering OpenAIās boardroom is all sorts of interesting and wild!
![](https://spyglass.org/content/images/2024/07/DALL-E-Apple-OpenAI-Illustration-1.webp)
AI is the Feature, Apple Makes the Products
But also: what if Apple *does* need a ChatGPT-like product?
![](https://spyglass.org/content/images/size/w1200/2024/06/Screenshot-2024-06-25-at-10.41.07-AM-1.png)
Distribution Runs Thicker...
Meta being in talks for āApple Intelligenceā isnāt a huge shock
![](https://spyglass.org/content/images/2024/06/mgs22_Mark_Zuckerberg_and_Tim_Cook_shaking_hands_569a0d2a-47fa-4cc6-b0de-4340be695bdf_1-1.png)
The Vision Pro No
The questions mount about the viability of Appleās Next Big Thingā¢
![](https://spyglass.org/content/images/2024/06/Apple-Vision-Pro-at-Sea-1.png)
The Talk Show in 3D!
This is exactly how the Vision Pro should be usedā¦
With AI, is Apple Getting the Vapors?
Dancing with the āvaporwareā devilā¦
![](https://spyglass.org/content/images/2024/06/DALL-E-June-17-iPhone-vapors-1.webp)
Appleās End Around Emoji
āGenmojiā sound fun, and perhaps devilishly clever š
![](https://spyglass.org/content/images/2024/06/Genmoji-creations-1.jpeg)
Intelligence by Apple š§
One thing dominated WWDCā¦
![](https://spyglass.org/content/images/2024/06/DALL-E-June-14-Apple-Glasses-1.webp)
Apple Fails to Overreact to the AI Revolution
A podcast about WWDCā¦
![](https://spyglass.org/content/images/size/w1200/2024/06/DALL-E-June-14-Epic-Scene-1.webp)
Total Recall
Microsoft canāt awaken from their security nightmare
![](https://spyglass.org/content/images/2024/06/Total-Recall-1.jpeg)
Can Microsoft Build āApple Intelligenceā in Reverse?
The countdown to āMicrosoft Intelligenceā feels on. Sorry, OpenAI.
![](https://spyglass.org/content/images/2024/06/DALL-E-Popcorn-Robots-1.webp)
āAIā is Appleās āVoldemortā
Donāt you say it, donāt you dareā¦
![](https://spyglass.org/content/images/2024/06/Voldemort-iPhone-2.webp)
ChatGPT is Free as in Beer for Apple, Right Now
But letās see what happens if it proves popularā¦
![](https://spyglass.org/content/images/2024/06/ChatGPT-iOS-18-Screenshot-June-11-1.webp)
Did Apple Just End AIās First Era?
AIās performance arms race yields to the product arms raceā¦
![](https://spyglass.org/content/images/2024/06/DALL-E-2024-06-12-19.48.34---A-historical-photo-depicting-the-end-of-an-arms-race-with-a-dramatic--hopeful-scene.-In-the-foreground--old--rusting-weapons-and-artillery-are-being-a-3.webp)
ChatGPT Will Test Appleās Fences
Apple is opening itself up to a lot of gray area with AIā¦
![](https://spyglass.org/content/images/size/w1200/2024/06/DALL-E-Velociraptors-Jungle-1.webp)
Why So Siri-ous, Indeed
How new Siri parallels old Siriā¦
![](https://spyglass.org/content/images/2024/06/screen-shot-2011-10-16-at-3-20-12-pm-1.webp)
The Voice Assistant Who Cried Wolf
Can Siri meet the moment this time?
![](https://spyglass.org/content/images/2024/06/Siri-Cartoon-Wolf-Scene-2.webp)
6 Syllables, 60 Times
āApple Intelligenceā dominated WWDC
![](https://spyglass.org/content/images/size/w1200/2024/06/Screenshot-2024-06-11-at-10.57.41-AM-1.png)
Big Mad Over OpenAI and Apple
Elon Musk rides the ballistic boat down Appleās river
![](https://spyglass.org/content/images/size/w1200/2024/06/Apple-ChatGPT-integration-1.webp)
Appleās Artificial Approach to āApple Intelligenceā
Apple is doing āAIā their way, in ways likely good and well, TBD
![](https://spyglass.org/content/images/2024/06/DALL-E-June-10-ChatGPT-3.webp)
Pre-Keynote:
Hey Siri, Who Powers You Now?
How Apple might handle their partnership with OpenAIā¦
![](https://spyglass.org/content/images/2024/06/DALL-E-June-10-Crayon-Drawing.webp)
As Apple AI Arrives, Will Wall Street Buy It? š§
āApple Intelligenceā is a good name, but it is a good narrative?
![](https://spyglass.org/content/images/2024/06/mgs22_a_pencil_sketch_of_money_falling_on_wall_street_with_ro_c7997b22-4783-4013-b795-fbc738606a3a_3-1.png)
Jolting Siri Back to Life
Does OpenAI hold the defibrillator?
![](https://spyglass.org/content/images/size/w1200/2024/06/DALL-E-2024-06-07-09.58.05---A-futuristic-robot-holding-a-defibrillator-over-a-smartphone.-The-robot-should-have-a-sleek--metallic-design-with-blue-and-silver-colors--and-look-hum-1.webp)
Apple Opts-In to OpenAI
...and youāll apparently have to as well
![](https://spyglass.org/content/images/2024/06/DALL-E-2024-06-05-15.10.05---A-watercolor-painting-of-an-iPhone-with-a-chatbot-interface-on-the-screen.-The-chatbot-should-have-a-friendly-and-engaging-design--with-colorful-speec-1.webp)
Is Siri About to Get a ChatGPT Brain Transplant?
Or simply an augmentation? Or will Apple finally launch āKnowledge Navigatorā?
![](https://spyglass.org/content/images/2024/05/DALL-E-Brain-Illustration-1.webp)
Is a Ferret Burrowing Inside Siri?
Putting some pieces together for Siriās AI upgradeā¦
![](https://spyglass.org/content/images/2024/05/Ferret-Drawing-2024-05-31-1.webp)
Will OpenAI Bite the Microsoft Hand That Feeds?
A sense of tension between the two sides is inescapable
![](https://spyglass.org/content/images/2024/05/DALL-E-surreal-image.webp)
Apple Secures Their AI Security Angle
Using the āSecure Enclaveā to do AI in the cloud makes senseā¦
![](https://spyglass.org/content/images/2024/05/DALL-E-May-30-Cloud-Security-1.webp)
Ready or Not, Here Apple AI Comes
Will slow but not fully steady win the race?
![](https://spyglass.org/content/images/2024/05/DALL-E-Apple-AI-4.webp)
Appleās Rightfully Boring AI Play
Apple is playing catch up, but doesnāt need to sprint
![](https://spyglass.org/content/images/2024/05/DALL-E-May-27-iPhone-AI-1.webp)
Recall a Time Machine...
Microsoftās AI strategy should push Appleā¦
![](https://spyglass.org/content/images/size/w1200/2024/05/Screenshot-2024-05-22-at-10.51.10-AM-1.png)
A Crushing Blow š§
Apple needs to read the room in which they find themselvesā¦
![](https://spyglass.org/content/images/size/w1200/2024/05/Screenshot-2024-05-10-at-7.29.27-PM-1.png)
Thunderstruck or Highway to Hell?
Appleās AI work nears its big revealā¦
![](https://spyglass.org/content/images/2024/05/s-l1200-1.jpg)
The iPad Nano Air Pro
Thoughts on Appleās āLet Looseā iPad Event
![](https://spyglass.org/content/images/size/w1200/2024/05/mm.png)
Appleās AI Strategy, At Your Service š§
The relative calm before the āAI, AI, AI, AI, AIā stormā¦
![](https://spyglass.org/content/images/2024/05/AI-powered-iPad-1.png)
On Her Majestyās Secret Services
Apple reports second quarter resultsApple today announced financial results for its fiscal 2024 second quarter ended March 30, 2024.Apple Newsroom Tim Cook did not bury the lede in the press release for Appleās Q2 results: āToday Apple is reporting revenue of $90.8 billion for the March quarter, including
![](https://spyglass.org/content/images/2024/05/Screenshot-2024-05-03-at-10.46.52-AM-1.png)
Might Apple Rock and Pop OpenAI on Stage at WWDC?
Letās remember 15 years agoā¦
![](https://spyglass.org/content/images/size/w1200/2024/04/Screenshot-2024-04-27-at-8.21.49-PM-2.png)
Reading Between Appleās Open Source AI Lines...
Appleās AI Play with M.G. Siegler
What Apple might be up to in the AI space, the robot world, and how the business is doing overall... Big Technology Podcast
Alex Kantrowitz Last week I went on Alex Kantrowitzās Big Technology Podcast to talk all things Apple. But the majority
![](https://spyglass.org/content/images/2024/04/mgs22_an_AI_robot_build_by_Apple_8fa3ad3a-6830-40c8-8e84-14f73567ff08-1.png)
Apple Ferrets Out UI for AI
Ferret-UI may help Siri understand iOS app interfacesAppleās Ferret LLM could help allow Siri to understand the layout of apps in an iPhone display, potentially increasing the capabilities of Appleās digital assistant.AppleInsiderMalcolm Owen This isnāt the first weāre hearing about āFerretā ā an AI project inside of Apple,
![](https://spyglass.org/content/images/2024/04/mgs22_a_ferret_using_an_iPhone_cartoon_105c5727-f47d-4a9d-affc-450311702222-1.png)
Apple Odds & Ends Leading Up to WWDC AI Day
Apple Is Rebooting Its Search for a New Next Big ThingAppleās search for a bold new product category is back on, and it includes a foray into robots. Also: The company is preparing new iPads and accompanying accessories for May; the Vision Pro gets another Personas upgrade; and Apple
![](https://spyglass.org/content/images/size/w1200/2024/04/Apple-Future-Products-1.jpg)
Appleās Social Force Ghost Feature
Spatial Personas Make Apple Vision Pro a Less Isolating ExperienceSpatial Persona, Apple Vision Proās support for up to five people to watch movies and TV shows, play augmented reality games, and collaborate on work, is rolling out today to make the spatial computing headset more a multi-user experience as
![](https://spyglass.org/content/images/size/w1200/2024/04/Spatial-Personas-Apple-Vision-Pro-1.jpeg)
WWDC24AIAIAIAIAIAI Also, AI
Apple Hints at iOS 18 AI Announcements Coming at WWDC 2024Apple today announced official dates for the 35th annual Worldwide Developers Conference, which is set to begin on Monday, June 10. In itsā¦MacRumorsJuli Clover Happy WWDC Dates Announcement Day to those who celebrate.1 I joke, but there are
![](https://spyglass.org/content/images/size/w1200/2024/03/WWDC24-Announcement-June-10-1.jpg)
Outsourcing the aiPhone ā At Least to Start...
Apple Is in Talks to Let Google Gemini Power iPhone AI FeaturesApple Inc. is in talks to build Googleās Gemini artificial intelligence engine into the iPhone, according to people familiar with the situation, setting the stage for a blockbuster agreement that would shake up the AI industry.BloombergMark Gurman
![](https://spyglass.org/content/images/2024/03/iPhone-powered-by-Google-AI-1.png)
Canāt Innovate Anymore, My AI!
Apple is right not to rush headlong into generative AIOne day the Vision Pro could exploit the technology to the fullThe EconomistThe Economist It feels like The Economist hits all the right points in this clapback on the current wave of Apple backlash: In short, with its market value down
![](https://spyglass.org/content/images/size/w1200/2024/03/Apple-Gener-1.webp)
Lo! The AiPhone Nears...
Apple Boosts Plans to Bring AI to iPhones
Apple is quietly increasing its capabilities in artificial intelligence... Financial Times
Michael Acton On one hand, all of this feels fairly obvious. Yes, Apple is planning to have AI be a part of the iPhone going forward ā just like every company currently
![](https://spyglass.org/content/images/2024/01/iPhone-AI-1.png)