M.G. Siegler •

Inner Thoughts 📧

'The Inner Circle' Comes Around...

If you'll allow me a brief meta blurb this week (not a Meta blurb, plenty of those below), I just wanted to say thanks to those who immediately jumped to support 'The Inner Ring', the paid tier for Spyglass that I shipped on Monday. It's truly energizing to connect with an audience directly, doing what I love to do: write.

To recap the plan:

  • This dispatch that you're reading right now is the free weekly newsletter which I call 'From Afar'. It's sent on Fridays and published to the site at that time.
  • The link blog posts are published to the site every day (well every weekday, sometimes on weekends too). And you can follow along on Xitter, Threads, or RSS. Since enough of you asked, I also created a way to send these posts via email, but it's opt-in, which you can do here (if you're signed in) by toggling on 'One More Ring'.
  • The columns are going to be emailed and posted two to three times a week for the paid members of 'The Inner Ring' (though I will open up a few of them here or there to the public).

I had an internal (modest) goal for week one and you helped blow that out of the water in a couple of hours. Humbled, blessed and all that. But seriously, thank you. Now you have me really wondering where this can go...

At the same time, it's extremely hard for me to promote something I'm doing – one reason why I'd be absolutely awful at publishing a book – without feeling self-conscious at best, and spammy at worst. I've never liked doing this, dating to my reporter days, but I know it's also sort of the name of the game. And in an age where the degradation of Twitter has all-but destroyed the social reach of old, I'm out here sending the same note six times on six different networks at different times of day. So this is me apologizing in advance for my relentless hawking.

🌍
Sent from London, England

Briefly...

For Detroit, the N.F.L. Draft Is Like a Super Bowl – What started as a fluke – the 2015 Draft couldn't be held at Radio City Music Hall in NYC due to a scheduling conflict – has turned into a full-on traveling circus, with cities lobbying to get the show. It's wild how big an event with no actual gameplay in the middle of the off season has gotten, but that's the power of the NFL. It even got its own Kevin Costner movie – it's not good, but it's a great cringe watch, I watched it last night, as I have for a decade – about my hometown Cleveland Browns, no less. Next year's Draft city host? Green Bay, Wisconsin. Population: 100,000.

What Is TikTok Worth? – Amidst conflicting reports about whether or not ByteDance would be willing to sell some/all of TikTok, one of the biggest question marks is how it would be valued. Certainly the company would love to think it's worth something north of $100B, but more reasonable marks may be closer to $20B depending on what's included in any sale (just the US user base? no algorithms?). It's also seemingly stalled in terms of growth and well, it's hard to see how the business booms with the uncertainty here.

There Is No TikTok in China, but There Is Douyin – Understanding the company's China-only product seems important to understanding the Western version. One thing you probably didn't realize: it's hugely popular in the country with older (50+) users. And it absolutely prints money, fueling ByteDance (mostly through advertising, but increasingly through commerce).

The New York Times’ Next Big Bet: ‘The Interview’ – Because the world needs another podcast... But seriously, I love the core idea here: Every subject will be interviewed twice. Once initially, and then again a few days later in a follow-up. Call it a gimmick if you want, but I think it's a rather brilliant idea to extend a conversation on both sides. And it's something you can uniquely do in this format versus on on-stage interview.

The Onion Is Sold by G/O Media – The end of yet another era... Wait a minute, the buyer is Global Tetrahedron? That sounds... that sounds familiar... Well played, (Michigan Man) Jeff Lawson. This seems like the first positive media news story in a decade. Maybe two. Throw them a buck? 🧅💚


💫 The Inner Ring 💫

The following are the columns sent to paid Spyglass subscribers this week – sign up here for full access and future emails...

The ‘Going Direct’ Bullshit Debate
It’s driven by AI and it’s all PR anyway…
Is AI Spend the New Streaming Spend?
Wall Street loves to reward arms race spending -- until they don’t.

Quoteable...

"I don’t like this new system where you have to have a million different subscriptions to watch what you want to watch. I’m happy to cancel to punish the companies who are making me do this."

-- Josh Meisel, a scientist who lives outside Boston, saying the pain we all feel. Someone has to unify this madness. To... bundle it, perhaps.


Some Thoughts On...

⚫️ Taylor Swift's love of vinyl, like Pearl Jam before her...

🥽 Meta's move to open up their XR OS...

👻 Ghost's move to open up to the Fediverse...

🥁 Apple and Spotify are fighting about app fine print, again...

🤖 A podcast about Apple's possible AI plans...

🐰 The Rabbit R1 AI device sounds cute yet clumsy...


Quickly...


More Missives...

The Chilling of TikTok
Ban or not, this is the end of TikTok as we know it

The tok is officially tiking...

An ‘iPhone E’ for ‘Emerging’
The case to re-release the three-year-old iPhone models elsewhere

It's probably time for a lower-priced iPhone in emerging markets...

A Glimpse Into Modern News Consumption
At least via the Trump trial in NYC, which may not mean much -- still…

Some surprises -- especially what's not here...

Losing Sight of the Vision Pro
With sales looking weak, what is Apple’s strategy here?

Whether or not projections were cut, Vision Pro needs some love from Apple...

The Rings of Power
A paid tier for Spyglass: ‘The Inner Ring’

An update on Spyglass upon launching a paid tier...


One Ledbetter Thing...

Howard Stern grills Pearl Jam for not including "Yellow Ledbetter", arguably their best song (certainly my favorite), on Ten. So why is it only a B-side? As he notes, Eddie Vedder hadn't finished the lyrics. Which is perhaps the best part of the song. This entire appearance is so fantastic. You simply cannot believe these guys are almost in their 60s (Matt Cameron and Jeff Ament are already!). 🤘🎸