WWDC 2024
Articles leading up to and after Apple's WWDC keynote on June 10, 2024...
Post-Keynote:
Apple Set to be in the Room Where OpenAI Happens
Apple entering OpenAI’s boardroom is all sorts of interesting and wild!
M.G. Siegler
AI is the Feature, Apple Makes the Products
But also: what if Apple *does* need a ChatGPT-like product?
M.G. Siegler
Distribution Runs Thicker...
Meta being in talks for ‘Apple Intelligence’ isn’t a huge shock
M.G. Siegler
The Vision Pro No
The questions mount about the viability of Apple’s Next Big Thing™
M.G. Siegler
The Talk Show in 3D!
This is exactly how the Vision Pro should be used…
M.G. Siegler
With AI, is Apple Getting the Vapors?
Dancing with the ‘vaporware’ devil…
M.G. Siegler
Apple’s End Around Emoji
‘Genmoji’ sound fun, and perhaps devilishly clever 😈
M.G. Siegler
Intelligence by Apple 📧
One thing dominated WWDC…
M.G. Siegler
Apple Fails to Overreact to the AI Revolution
A podcast about WWDC…
M.G. Siegler
Total Recall
Microsoft can’t awaken from their security nightmare
M.G. Siegler
Can Microsoft Build ‘Apple Intelligence’ in Reverse?
The countdown to ‘Microsoft Intelligence’ feels on. Sorry, OpenAI.
M.G. Siegler
“AI” is Apple’s “Voldemort”
Don’t you say it, don’t you dare…
M.G. Siegler
ChatGPT is Free as in Beer for Apple, Right Now
But let’s see what happens if it proves popular…
M.G. Siegler
Did Apple Just End AI’s First Era?
AI’s performance arms race yields to the product arms race…
M.G. Siegler
ChatGPT Will Test Apple’s Fences
Apple is opening itself up to a lot of gray area with AI…
M.G. Siegler
Why So Siri-ous, Indeed
How new Siri parallels old Siri…
M.G. Siegler
The Voice Assistant Who Cried Wolf
Can Siri meet the moment this time?
M.G. Siegler
6 Syllables, 60 Times
“Apple Intelligence” dominated WWDC
M.G. Siegler
Big Mad Over OpenAI and Apple
Elon Musk rides the ballistic boat down Apple’s river
M.G. Siegler
Apple’s Artificial Approach to ‘Apple Intelligence’
Apple is doing “AI” their way, in ways likely good and well, TBD
M.G. Siegler
Pre-Keynote:
Hey Siri, Who Powers You Now?
How Apple might handle their partnership with OpenAI…
M.G. Siegler
As Apple AI Arrives, Will Wall Street Buy It? 📧
‘Apple Intelligence’ is a good name, but it is a good narrative?
M.G. Siegler
Jolting Siri Back to Life
Does OpenAI hold the defibrillator?
M.G. Siegler
Apple Opts-In to OpenAI
...and you’ll apparently have to as well
M.G. Siegler
Is Siri About to Get a ChatGPT Brain Transplant?
Or simply an augmentation? Or will Apple finally launch ‘Knowledge Navigator’?
M.G. Siegler
Is a Ferret Burrowing Inside Siri?
Putting some pieces together for Siri’s AI upgrade…
M.G. Siegler
Will OpenAI Bite the Microsoft Hand That Feeds?
A sense of tension between the two sides is inescapable
M.G. Siegler
Apple Secures Their AI Security Angle
Using the ‘Secure Enclave’ to do AI in the cloud makes sense…
M.G. Siegler
Ready or Not, Here Apple AI Comes
Will slow but not fully steady win the race?
M.G. Siegler
Apple’s Rightfully Boring AI Play
Apple is playing catch up, but doesn’t need to sprint
M.G. Siegler
Recall a Time Machine...
Microsoft’s AI strategy should push Apple…
M.G. Siegler
A Crushing Blow 📧
Apple needs to read the room in which they find themselves…
M.G. Siegler
Thunderstruck or Highway to Hell?
Apple’s AI work nears its big reveal…
M.G. Siegler
The iPad Nano Air Pro
Thoughts on Apple’s “Let Loose” iPad Event
M.G. Siegler
Apple’s AI Strategy, At Your Service 📧
The relative calm before the “AI, AI, AI, AI, AI” storm…
M.G. Siegler
On Her Majesty’s Secret Services
Apple reports second quarter resultsApple today announced financial results for its fiscal 2024 second quarter ended March 30, 2024.Apple Newsroom Tim Cook did not bury the lede in the press release for Apple’s Q2 results: “Today Apple is reporting revenue of $90.8 billion for the March quarter, including
M.G. Siegler
Might Apple Rock and Pop OpenAI on Stage at WWDC?
Let’s remember 15 years ago…
M.G. Siegler
Reading Between Apple’s Open Source AI Lines...
Apple’s AI Play with M.G. Siegler
What Apple might be up to in the AI space, the robot world, and how the business is doing overall... Big Technology Podcast
Alex Kantrowitz Last week I went on Alex Kantrowitz’s Big Technology Podcast to talk all things Apple. But the majority
M.G. Siegler
Apple Ferrets Out UI for AI
Ferret-UI may help Siri understand iOS app interfacesApple’s Ferret LLM could help allow Siri to understand the layout of apps in an iPhone display, potentially increasing the capabilities of Apple’s digital assistant.AppleInsiderMalcolm Owen This isn’t the first we’re hearing about “Ferret” – an AI project inside of Apple,
M.G. Siegler
Apple Odds & Ends Leading Up to WWDC AI Day
Apple Is Rebooting Its Search for a New Next Big ThingApple’s search for a bold new product category is back on, and it includes a foray into robots. Also: The company is preparing new iPads and accompanying accessories for May; the Vision Pro gets another Personas upgrade; and Apple
M.G. Siegler
Apple’s Social Force Ghost Feature
Spatial Personas Make Apple Vision Pro a Less Isolating ExperienceSpatial Persona, Apple Vision Pro’s support for up to five people to watch movies and TV shows, play augmented reality games, and collaborate on work, is rolling out today to make the spatial computing headset more a multi-user experience as
M.G. Siegler
WWDC24AIAIAIAIAIAI Also, AI
Apple Hints at iOS 18 AI Announcements Coming at WWDC 2024Apple today announced official dates for the 35th annual Worldwide Developers Conference, which is set to begin on Monday, June 10. In its…MacRumorsJuli Clover Happy WWDC Dates Announcement Day to those who celebrate.1 I joke, but there are
M.G. Siegler
Outsourcing the aiPhone – At Least to Start...
Apple Is in Talks to Let Google Gemini Power iPhone AI FeaturesApple Inc. is in talks to build Google’s Gemini artificial intelligence engine into the iPhone, according to people familiar with the situation, setting the stage for a blockbuster agreement that would shake up the AI industry.BloombergMark Gurman
M.G. Siegler
Can’t Innovate Anymore, My AI!
Apple is right not to rush headlong into generative AIOne day the Vision Pro could exploit the technology to the fullThe EconomistThe Economist It feels like The Economist hits all the right points in this clapback on the current wave of Apple backlash: In short, with its market value down
M.G. Siegler
Lo! The AiPhone Nears...
Apple Boosts Plans to Bring AI to iPhones
Apple is quietly increasing its capabilities in artificial intelligence... Financial Times
Michael Acton On one hand, all of this feels fairly obvious. Yes, Apple is planning to have AI be a part of the iPhone going forward – just like every company currently
M.G. Siegler